Why "Why" Matters
Every successful product starts with a clear purpose. Here's how to find yours.
Symmba is an African Innovation Studio creating breakthrough innovations that empower African people, businesses, and communities - globally.
Learn more about our projects
We are a passionate team leveraging our experience across African and international markets to drive meaningful change on the continent.
Worked in Africa, Europe, Asia, and the Americas across different industries.
Deep knowledge in technology, finance, AI, and emerging technologies.
Led by Africans who live and understand the markets we serve.
Turning crazy, ambitious, and novel ideas into impactful innovations through three pillars:
Launching new products from the ground up to meet big and pressing needs.
Building alongside entrepreneurs — from refining concepts to launching real products.
Providing frameworks, tools, and guidance to help entrepreneurs move faster and save money.
Book a free 30-minute session to discuss or explore how we can work together.
Symmba is an African Innovation Studio creating breakthrough innovations that empower African people, businesses, and communities - globally.
Founder & Principal
20 years combined experience in finance, tech, and startup development
Terence brings two decades of experience helping teams and organisations design, build, and deliver complex products to stakeholders. His unique background spanning finance, technology, and startup development gives him a comprehensive understanding of what it takes to build great products.
Having worked with several businesses across diverse industries, Terence has developed proven frameworks for strategy planning, tech development, and operational governance. His systematic approach combines strategic thinking with practical execution, helping founders avoid common pitfalls and accelerate their path to market.
Terence founded Symmba in 2021 with a mission to help create innovations that create real and lasting value in Africa.
Turning crazy, ambitious, and novel ideas into impactful innovations through three pillars:
Innovation newsletter.
Launching new products from the ground up to meet big and pressing needs.
Venture studio.
Building alongside entrepreneurs — from refining concepts to launching real products.
1:1 founder mentoring.
Providing frameworks, tools, and guidance to help entrepreneurs move faster and save money.
A systematic approach to taking your product from idea to successful launch
Research market opportunity, validate customer demand, and define your business strategy and positioning.
Design your MVP, create product roadmap, plan technical architecture, and define user experience.
Develop your product, test with early users, iterate based on feedback, and prepare for launch.
Execute go-to-market strategy, launch product, acquire customers, and prepare for growth.
Solving African problems
Our projects spans different sectors, each meeting big, underserved needs with bold, tech-driven solutions.
Our impact so far
Ovana helps people with high blood pressure live healthier and longer through personalised coaching and remote patient monitoring.
Plazzaa helps locals and travels find the best places to dine, relax, and explore in African cities.
Launchgard is an AI-powered coach to help entrepreneurs launch and scale innovative ideas.
Wealthfaire is a suite of financial tools to help users build lasting wealth.
How we identify, build, and scale innovative products that solve real-world problems
We identify large, underserved markets where technology can create meaningful impact and sustainable competitive advantages.
We build and test solutions quickly, validating assumptions with real users before committing significant resources to development.
We apply our proven launch frameworks to bring products to market with maximum impact and sustainable growth trajectories.
We provide ongoing strategic guidance and operational support to ensure our products achieve long-term success and market leadership.
We're always looking for bold founders and businesses that can benefit from our studio approach.
AI coach helping entrepreneurs launch and scale innovative ideas.
Get early access
Launchgard provides the frameworks, templates, and tracking systems that successful businesses use to stay organized and accountable.
After helping several teams launch products, we identified the common patterns that separate successful launches from failed ones. Launchgard codifies these insights into a systematic platform that guides you through every stage of your journey.
Comprehensive tools and frameworks covering strategy, product, and execution
Break down your vision into actionable milestones with clear timelines and success metrics. Track progress and adjust course as needed.
Make better decisions faster with proven evaluation criteria for everything from feature prioritization to hiring decisions.
Stay accountable with automated progress tracking, regular check-ins, and visual dashboards that show your launch momentum.
Keep everyone focused on the right priorities with shared goals, clear responsibilities, and transparent progress updates.
Access proven templates for business planning, user research, go-to-market strategy, and investor presentations.
Manage product iterations with user feedback tracking, A/B test results, and systematic improvement processes.
Choose the plan that fits your stage and needs
Try our AI coach for free to save time, money, and stress.
Case studies, stories, frameworks and more.
Every successful product starts with a clear purpose. Here's how to find yours.
Learn how to identify high-impact problems worth solving before jumping into solutions.
Understanding the difference between Minimum Viable Product and Minimum Lovable Product, and when to choose each approach.
Every product idea relies on assumptions—here's how to test the ones that could make or break your success.
Use the MoSCoW method to prioritize features and launch faster with a focused MVP.
Learn how to visually map your competitive edge and spot opportunities to differentiate.
Explore practical ways to monetize your product and scale your business.
A beginner-friendly guide to the technical foundations every product builder should understand.
Tracking key performance factors and spotting warning signs early to maximise your success.
Let's discuss how we can work together.
Book a free 30-minute call to discuss your idea and explore how we can help.
Work directly with our team on strategy development, product planning, and launch execution.
Have questions about our approach, pricing, or how we can help? We'd love to hear from you.